About us

BTY stands for Better Than Yesterday.

It’s built for people who show up daily, do the work, and stay committed - even when progress feels slow.

Not about perfection. Not about hype. Just discipline, consistency, and earning results over time.

Every BTY piece is designed to represent that mindset. Clean, minimal, and made to be worn daily. A reminder of the standard you hold yourself to and the direction you’re moving in.

If you believe in small wins, long-term growth, and becoming better than yesterday, this is for you.

Welcome to the movement.